Body of article since its PW: Fraudsters are milking companies of tens of billions of dollars a year with fake responses to online ads, according to researchers, who say the industry has a far bigger problem than it is willing to admit. Fake clicks have been the scourge of the online marketing world for many years, but are particularly rampant in emerging niches such as clickable ads to download smartphone apps, or ads on smart televisions. Augustine Fou, an independent researcher who has spent more than 20 years in the field, believes the scale of the fraud is "many times" the industry's official line that fake clicks cost companies around $6bn a year, out of an annual spend of more than $300bn on digital ads in 2019 "There is still potentially tens of billions [of dollars worth] of fraud that may not be accounted for, " he said, noting that many studies only include well-known techniques, such as the fake traffic to websites created by automated "bots". Some criminals have set up racks of smartphones to click on ads from complicit websites or ad networks.
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